For B2B teams
Your people already have the expertise. I help your team get it out of their heads and in front of the right people, so they become known for what they know. I can train your team to do it through workshops, or lead it with you as your fractional content strategist. Big impact, without the big marketing department.
How I support teams
Some teams want to build this muscle themselves. Others want a strategist in the room. I do both.
01
Train your team
I teach your leaders and experts how to find what they know, say it clearly and share it consistently, so your team can keep it going on its own.
02
Do it with you
I work alongside your executive team as your fractional content strategist. We clarify the message, then build and run a content program around your experts that drives real business results.
Workshops
Start here
Your leaders know more than anyone in your market realizes. This workshop is about why showing up online as yourself, not a polished corporate version, builds trust faster than anything your company page can post.
For executive and leadership teams · 60–90 minutes · virtual or in person
Go deeper
A working session for executive teams, marketing teams or a group of your go-to experts. We map who knows what, what each person should be known for and how to start sharing it without it becoming a second job.
For teams ready to put several voices to work · 2–3 hours
A workshop is the easiest way to start. Many teams keep going from there with ongoing strategy and content, which I take on a few at a time.
Fractional content strategy
In expert-led companies, your people are the product. Your executives, client leads and subject-matter experts know things your market needs to hear. I help your leadership team get clear on the message, then turn what your experts know into content that builds trust and pipeline.
It starts with recorded interviews with each expert. From there we build a messaging platform, a content plan and the campaigns to put it to work. Your team can run it, or we run it together.
At one leadership development firm, the COO, the director of client services, the data scientist, the director of coaching and the founder each show up in their own lane, on their own channels, all rolling up to one brand.
Client stories
B2B · fractional content strategy
We gave each leader their own lane of expertise, all rolling up to one brand. Year to date, the COO's LinkedIn profile earned more than 7× the reach of the company page, with a fraction of the followers.
Nonprofit · fractional CMO
Conversations with seven departments became one shared content plan, built on keyword research, with blog posts that answer the real questions families search for and clinical accuracy built into every step.
Read the full client stories →“She has helped me build a marketing engine from the ground up.”
Leader, leadership development firm
Free B2B playbook
How to get the experts on your team visible, each in their own lane, with a worksheet to map who goes first and the story of how one COO earned 7× the reach of her company page. (Building something of your own? Try the Human-Led Content Guide instead.)
Let's talk
Start with a 30-minute strategy call. We'll talk about your team, your goals and where content can do the most good.
Book a strategy call