
About
I'm a big fan of cheering people on to their goals. You bring the expertise. I'll bring the questions, the strategy and a whole lot of “yes, you can.”
My why
This is the why behind everything I do. I want to help people reach their goals. There's nothing I love more than watching someone take what they know, put it out into the world and get where they want to go.
Let's get you there. We'll make sure the right people know what you know, so event organizers start coming to you.
Let's do it. Your expertise deserves to be seen, inside your company and far beyond it.
Let's get them visible. When your people show up as themselves, buyers trust your company before the first call.
Yes. Let's go. You don't need everything in place. You just need to start.
“Don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
Howard Thurman, one of my favorite quotes
What I bring
I'm a Cleveland-based personal brand strategist, and I've spent my career in B2B marketing, in-house, at nonprofits and as a freelancer, with a focus on digital strategy and building marketing programs from the ground up. In one of my first jobs, the director of marketing was the CEO's right hand. I thought every company worked that way. It turns out I grew up in a unicorn environment, and that kind of strategic partnership has shaped how I've worked ever since.
Now I'm taking all of that expertise and big-business energy and making it available to the people who usually can't get it: small teams with small budgets, and founders and solo experts who are launching something and have no idea where to start.
For B2B teams, that means working alongside your leaders as a fractional content strategist or CMO and helping your experts become visible. (One COO I work with earned more than 7× the LinkedIn reach of her own company page.) For founders and solo experts, it means getting clear on your message, getting visible and getting your first clients.
Here's one of the reasons it's fun to work with me: I move fast. I'm agile and a little aggressive (in the good way), and I work quickly without getting sloppy. I use smart tools to get things done fast, so you get big-company thinking on a launch or small-team budget.
Honestly? This work lights me up.
How I got here
A few years ago, between jobs and not sure what was next, I sat with one of my best friends. She asked me, “If you could do anything, what would you do?” I said I'd be a cheerleader for women who want to launch something, the voice behind the scenes saying yes, you can.
At the time it felt very far away. So I said it out loud and started taking small steps. Now it's my business, and that cheerleading has grown to include anyone with a goal and the expertise to get there.
Your turn
Whatever you're going for, I'd love to help you get there.