Free B2B playbook

Activating Lanes of B2B Expertise

Your best marketing material is already on your payroll. This playbook shows B2B teams and leaders how to get their experts visible, each in their own lane, all rolling up to one brand.

1. Why people beat logos. How one COO earned more than 7× the reach of her company page from a much smaller following.
2. Lanes of expertise. Give each expert their own lane, so your team stops saying the same thing and starts covering more ground.
3. A worksheet to map your team. Who knows what, who needs to hear it and who goes first, on page 5.
4. The content engine. How regular expert content feeds your website, email, sales conversations and events.
5. Starting without a second job. Content interviews, a small pilot and a cadence your experts can actually keep.