Your playbook is on its way

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Activating Lanes of B2B Expertise is headed to your inbox right now. Inside: how to get the experts on your team visible, each in their own lane, plus a worksheet on page 5 to map who goes first.

Don't see it in a few minutes? Check your spam or promotions folder, and drag the email into your main inbox so my follow-up notes find you too.

Over the next week, I'll send a few short emails: the story behind the 7× number, a simple exercise to map your team's lanes of expertise, and how I help B2B teams put it into practice.