You have the expertise.
I make it visible.
Clear messaging, strategic website copy, and content systems optimized for modern search.
For founders, experts, startups, and small B2B companies who need a modern, credible digital foundation.
You don’t need more content. You need a foundation.
Most founders and early-stage businesses start creating content before they have:
clear messaging
a cohesive narrative
a high-performing website
a content ecosystem
a thought leadership plan
any real structure
They have the expertise, but not the messaging. The story, but not the system. The ideas, but not the architecture that turns content into authority.
Content won’t work until your foundation does.
I build content foundations that make your expertise visible.
I help founders and expert-led businesses build:
clear, confident messaging
website copy that reflects their expertise
content ecosystems built for modern search + AI
signature frameworks or authority assets
founder-led visibility systems (LinkedIn + PR)
All built quickly. Strategically.
And done with you — not handed off to a junior team.
Introducing the StartSmart Sprint
Your entire digital foundation —
built in 90 days.
The StartSmart Sprint is a structured, high-touch engagement designed to give you everything you need to show up as a clear, credible, confident authority online.
In 90 days, you’ll walk away with:
A strategic messaging framework
5–7 pages of website copy written for clarity and conversions
3–5 pillar content pages (your anchor content)
6–12 supporting blogs
A signature framework or downloadable authority asset
A 90-day LinkedIn thought leadership plan
A visibility system built for search, AI, and discoverability
Most teams spend years trying to get this right.
We build it in 90 days.
Who I Work With
If you have expertise, I can make it visible.
I work with:
Founders & expert solopreneurs
Consultants, clinicians, trainers & fractional leaders
Early-stage startups
Small B2B companies
Businesses with no or minimal digital footprint
Experts who need clarity before content
Teams with outdated websites or unclear messaging
If you’re great at what you do but your digital presence doesn’t reflect it — you’re in the right place.
My Approach
Clarity >> Website >> Content Ecosystem >> Authority >> Visibility
Your content becomes consistent and effective when it’s built on:
Messaging clarity
A strategic website
A content ecosystem (instead of scattered blogs)
An authority asset people remember
A visibility rhythm that’s sustainable and modern
Authority compounds when your foundation is strong.
About Anna Marie
Hi, I’m Anna Marie Murphy.
I’m a Fractional Content Director with 15+ years of experience helping startups, small and expert-led businesses turn their expertise into visible authority.
I specialize in working with teams that:
have little to no digital footprint
have an outdated website
haven’t clarified their message
know they need content but don’t know where to start
I blend content strategy, brand messaging, digital architecture, and modern search optimization into a simple, powerful 90-day process.
You have the expertise. I make it visible.
Ready to build your foundation?
If you’re ready for messaging, website copy, and a content system that finally reflects your expertise, let’s build it together.
Book a discovery call by filling out this short form.